Mojang Bans Manufacturers From Constructing Minecraft Promo Maps And Mods

Mojang's putting its blocky foot down in terms of brands and Minecraft. In an open letter to the community on its site, Owen Hill, the company's director of creative communications, laid out new guidelines specifically directed at companies, ad agencies and any other non-gamer entities looking to capitalize on Minecraft's huge user neighborhood.

For an thought of simply how vast that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Laptop version had over 100 million registered customers. It is understandable that a pool of customers that large would prove a tempting lure for manufacturers that want to market their wholly unrelated wares to the community. But no more -- in response to the brand new building promotion tips, it's now not permissible to construct servers or maps to "promote unrelated merchandise in playable kind." So what does that translate to? Effectively, you can say goodbye to awkward promotions like the giant, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its film of the same name. Proximal's Blog All that stated, if you are a mega fan and also you do these kinds of things by yourself time and dime, properly, that is just advantageous by Mojang. Minecraft servers