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What are the Key Features to Look Out for in an OTT Platform?<br /><br />Today, consumers have a vast variety of content available to choose from than ever before. Viewers expecting access to content anytime, from anywhere and from any device which has opened opportunities for various OTT platforms to evolve. Leveraging the internet connectivity of smart TVs, several content owners, broadcasters, and advertisers are gearing up to provide good-quality content to delight their viewers. <br />There is significant traction among the content owners and broadcasters who are over the OTT platforms to distribute content to reach their audiences and provide a personalized yet seamless user experience. <br />While the potential of OTT platform is at its peak, for content owners and producers launching their video streaming services has endured from good-to-have to must-have. If you are a content owner with a rich video library, sizeable audience and want to get your content on streaming devices such as Android TV, Fire TV, Roku, iOS, Apple TV, etc. you know it’s a daunting task. <br />It’s best for you to go forward with an OTT platform to launch and manage your content. While choosing a platform, it’s important to pick the right one that aligns with your business goals, needs, and resources. An OTT platform that powers your video streaming, shall possess a myriad of essential features to help you launch, manage, monetize as well as grow your streaming services. <br />Evaluate OTT platforms carefully, understand their capabilities and features before selecting a player to make your OTT investment worthwhile.<br />Let’s delve deeper into core features:<br />Content Management System<br />Easy Interface <br />Monetization Capabilities <br />Analytics and Insights<br />Video Player <br />User Management <br />Social Sharing <br />Adaptable to Business Needs <br />Support <br /><br />Content Management System<br />The most significant feature you need to look for is an efficient CMS that could aid you in all aspects of video content management right from creating, importing and managing content. The OTT platform should also facilitate:<br />Easy uploading and metadata management for videos<br />Support the right content discovery <br />Geographic setting---The OTT platform should offer you the flexibility to set your own content rules.<br />Distribution---Option to connect social media accounts with the platform. With this, you can automatically distribute videos to your woned and operated properties via a simple dashboard. <br />Adaptive Streaming---Optimized for different bit rates to deliver videos to the user in the highest usable quality for each specific user ranging 240p, 360p, 720p, 1080p, and 4k.<br />Curating videos--- Easy to organize content with reusable playlist feature for publishing &amp; promoting. <br />Watermarking---ability to add watermarks or logos to videos for content security &amp; protect from piracy. <br />Offline access---Providing the users the facility to download videos and watch them in an offline mode. <br /><br />Easy Interface <br />An ideal OTT platform should have a user-friendly interface that is easy-to-navigate and accessible. The platform has to enable users to quickly discover the desired content and able to perform varied functionalities and tasks swiftly. A simple, well-structured OTT platform provides an exceptional experience for consumers allowing them to perform tasks anytime, anywhere, on any network and any device thereby maximizing reachability.<br /><br />Monetization Capabilities <br />A versatile OTT platform supports multiple monetization ways for content or media owners such as Pay Per View (PPV), Subscription Video on Demand (SVOD), Advertisement-supported Video on Demand (AVOD) and other combinations like hybrid model, rental, etc.<br /> In fact, choose a vendor that ensures you the flexibility within the platform as your business evolves and adapts. <br /><br /> [https://flipboard.com/@drumbreath38 watch tv shows] and Insights <br />Reports are the crux of your video business. An effective OTT platform provides complete visibility, in-depth information, and metrics around multiple areas such as user journey, video engagement, content performance, revenue, consumer engagement. Content distribution across different devices and platforms and its impact in various markets.<br />Potentially the OTT platform should give you the needed insights to drive your key business decisions.<br /><br />Video Player <br />A comprehensive OTT player that is agile and gives a great user experience. Few things to consider here are: <br />Continue watching list feature<br />Subtitle support <br />Support both VOD-Video On Demand &amp; Live streaming <br />Bitrate customization support with auto &amp; manual bitrate switching <br />Compatible with tags<br />Customizable player <br /><br />User Management <br />The platform should provide secure user management ensuring reliable broadcast without any threats. The OTT platform has to enable admin to have absolute control over user access, onboard and off-board users, password reset feature, subscription management, refunds, email update of users, set-up rules, etc. <br />At user level, the platform should be able to manage multiple user profiles under a single account, enabling offline viewing &amp; watch history.<br /><br />Social Sharing <br />Choose a platform that enables hassle-free social media integration, it’s evident that audience prefers the easier way to view content and would like to share content in their social circle. [https://www.folkd.com/submit/lavioblog.in// best ott platforms in India] of sharing helps promote your brand and provide scope for more engagement with viewers.<br /><br />Adaptable to Business Needs <br />A successful OTT platform should remain flexible for content owners, marketers, and advertisers to customize features with ease. <br />In the booming OTT market, it becomes pivotal for content owners, broadcasters to continuously involve, inspire, and keep viewers engaged through their content. To maintain better recognition among viewers, you must lookout for an efficient OTT platform that provides white-labeling opportunities. <br /><br />Support<br />Look for an OTT platform vendor that offers 24*7 in all facets of maintenance, upgrading, and troubleshooting. Also, check the availability of real-time support during live streams and provides constant support with regular updates. <br /><br />The Bottom Line:<br />Launching your online video streaming services is a wise decision but to push your original content, evaluate OTT platforms that allow you to publish content seamlessly. With markets flooded with OTT platforms and service providers, it’s necessary for the content, media owners, and broadcasters to wisely choose an apt OTT platform for a better ROIs.<br />Hope the above-mentioned features help you weed out incapable OTT options and guide you in making the right decision easily.
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OTT---The Future of Entertainment!<br />In the past two decades, technology and innovation have transformed almost every sector in the world. Moreover, with internet penetration, the enhanced use of smart gadgets, media, and entertainment space witnessed a radical shift in the delivery of content to consumers. <br />Today’s consumers wishing to consume media anywhere and anytime! With the advent of OTT content and its growing popularity has completely transformed the entertainment landscape. This shift has brought an increased penetration of broadband services, the adoption of smartphones, and the disclosure of OTT streaming services. <br />The emergence of the OTT platform has disrupted the media and entertainment sector. It has made entertainment convenient, accessible, yet affordable across a vast segment of the users. Anyone with a mobile and internet connection can catch-up with a show, web series, or movie sitting anywhere in the world. <br />The progress in the entertainment and media industry was spearheaded by the birth of OTT streaming service providers. Unlike traditional TV networks, OTT players deliver multimedia content directly to consumers over the internet, without any need of hard drives. The OTT platforms are subscription-based which allow unlimited access to entertainment on a supported device for a periodic fee. <br />OTT platforms are bringing entertainment to the audience with the biggest catalog of movies and shows in a multitude of languages. Based on the growth and scope there is no doubt, the OTT platform will be the future of the entertainment industry in India, with the diverse content and growing audience. <br />Technology is the biggest strength for the success of OTT platforms and as per the recent reports, it is believed that by 2022, India will be the top ten markets, for media and entertainment. OTT has provided an opportunity for creative talent to produce good series to export abroad with the intent that India could be one of the entertainment leaders in the world. <br />OTT---The Need of the Hour<br />In the COVID scenario, due to a series of lockdowns and shut down of theaters, the audience was looking for some interesting content and this derived demand was fulfilled by the OTT platform. OTT has delivered all-genre content simultaneously with an affordable rate and flexible watching.<br />Because of its increased popularity, the consumers have started to look at OTT as a separate entity and has also become a place for advertising. OTT platform also become prominent in giving crippling advertising revenues. <br />“OTT will be the new normal for the world of entertainment”<br />While the OTT platform is giving a new turn to the entertainment industry, it also needs to focus on creating value in its customers. there is a need for self-regulation in OTT, where it has to balance the creative liability and has to provide intended information to the audience of what they are watching.<br />OTT has given creative content wings to fly making it reach a wider audience. If we consider the growing future of OTT in the coming years, VOD-video on demand will be the upcoming thing in multiplexes. Coming to the theatre, it will remain in the entertainment space, but theatre has to tweak its consumer experience.<br /> [https://flipboard.com/@partydeal5 ott streaming platform] are a gold mine for the writers, new-generation content creators who have the golden opportunity to showcase their imagination and creativity with an increasing demand for varied genres of content. <br /><br />Merging of OTT platforms &amp; Film industry <br />During outbreak times, most of the movies were streamed on OTT causing discomfort to the big players of the film industry to adjust to this new normalcy, but research shows that even post-COVID-19 world, OTT streaming services will continue to dominate.<br />OTT players can help content reach millions of consumers at a low-cost of formal release and ad promotions. The production houses can potentially make millions within the first week of release thereby monetizing their online promotions. OTT releasing can minimize the monetary risk by giving a minimum guarantee deal for covering production cost. Release via OTT platforms could eliminate the threat of piracy as well.<br />New OTT Trends<br />The demand for interesting and high-quality content is increasing every day fostering a common person to access OTT platforms.<br />Watching [https://www.folkd.com/submit/lavioblog.in// streaming movies] becomes cheaper and common making OTT platforms to find newer and creative ways to make advertising profitable. <br />Already, many proooduction houses are presenting their content over various platforms such as YouTube but soon will reach out to rising OTT platforms. <br />Theaters will become an exclusive and luxury expericne to the audience as they can watch new releases and old classics at the fraction of subscription costs that to from the comfort of their own homes.<br />More cinemas will hit the OTT platforms after their initial releases in theatres. <br />Movies and TV shows can rake more profit margins on digital platforms. <br />India’s OTT industry is new and apparently, its contribution towards the entertainment will cushion to the media, film, and entertainment industry in the future.

Revision as of 10:46, 1 March 2021

OTT---The Future of Entertainment!
In the past two decades, technology and innovation have transformed almost every sector in the world. Moreover, with internet penetration, the enhanced use of smart gadgets, media, and entertainment space witnessed a radical shift in the delivery of content to consumers.
Today’s consumers wishing to consume media anywhere and anytime! With the advent of OTT content and its growing popularity has completely transformed the entertainment landscape. This shift has brought an increased penetration of broadband services, the adoption of smartphones, and the disclosure of OTT streaming services.
The emergence of the OTT platform has disrupted the media and entertainment sector. It has made entertainment convenient, accessible, yet affordable across a vast segment of the users. Anyone with a mobile and internet connection can catch-up with a show, web series, or movie sitting anywhere in the world.
The progress in the entertainment and media industry was spearheaded by the birth of OTT streaming service providers. Unlike traditional TV networks, OTT players deliver multimedia content directly to consumers over the internet, without any need of hard drives. The OTT platforms are subscription-based which allow unlimited access to entertainment on a supported device for a periodic fee.
OTT platforms are bringing entertainment to the audience with the biggest catalog of movies and shows in a multitude of languages. Based on the growth and scope there is no doubt, the OTT platform will be the future of the entertainment industry in India, with the diverse content and growing audience.
Technology is the biggest strength for the success of OTT platforms and as per the recent reports, it is believed that by 2022, India will be the top ten markets, for media and entertainment. OTT has provided an opportunity for creative talent to produce good series to export abroad with the intent that India could be one of the entertainment leaders in the world.
OTT---The Need of the Hour
In the COVID scenario, due to a series of lockdowns and shut down of theaters, the audience was looking for some interesting content and this derived demand was fulfilled by the OTT platform. OTT has delivered all-genre content simultaneously with an affordable rate and flexible watching.
Because of its increased popularity, the consumers have started to look at OTT as a separate entity and has also become a place for advertising. OTT platform also become prominent in giving crippling advertising revenues.
“OTT will be the new normal for the world of entertainment”
While the OTT platform is giving a new turn to the entertainment industry, it also needs to focus on creating value in its customers. there is a need for self-regulation in OTT, where it has to balance the creative liability and has to provide intended information to the audience of what they are watching.
OTT has given creative content wings to fly making it reach a wider audience. If we consider the growing future of OTT in the coming years, VOD-video on demand will be the upcoming thing in multiplexes. Coming to the theatre, it will remain in the entertainment space, but theatre has to tweak its consumer experience.
ott streaming platform are a gold mine for the writers, new-generation content creators who have the golden opportunity to showcase their imagination and creativity with an increasing demand for varied genres of content.

Merging of OTT platforms & Film industry
During outbreak times, most of the movies were streamed on OTT causing discomfort to the big players of the film industry to adjust to this new normalcy, but research shows that even post-COVID-19 world, OTT streaming services will continue to dominate.
OTT players can help content reach millions of consumers at a low-cost of formal release and ad promotions. The production houses can potentially make millions within the first week of release thereby monetizing their online promotions. OTT releasing can minimize the monetary risk by giving a minimum guarantee deal for covering production cost. Release via OTT platforms could eliminate the threat of piracy as well.
New OTT Trends
The demand for interesting and high-quality content is increasing every day fostering a common person to access OTT platforms.
Watching streaming movies becomes cheaper and common making OTT platforms to find newer and creative ways to make advertising profitable.
Already, many proooduction houses are presenting their content over various platforms such as YouTube but soon will reach out to rising OTT platforms.
Theaters will become an exclusive and luxury expericne to the audience as they can watch new releases and old classics at the fraction of subscription costs that to from the comfort of their own homes.
More cinemas will hit the OTT platforms after their initial releases in theatres.
Movies and TV shows can rake more profit margins on digital platforms.
India’s OTT industry is new and apparently, its contribution towards the entertainment will cushion to the media, film, and entertainment industry in the future.

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